Strongbow Case Study

Strongbow Tree Festival Activations

Our challenge was to build and deliver an authentic and memorable activation that would have real cut through and position Strongbow as modern and relevant amongst drinkers in a festival environment.

Strongbow Case Study
Strongbow

Using updated Strongbow branding as inspiration, the creative design put a modern twist on the tree and resulted in a 12 meter high in the sky experience – ‘The Strongbow Tree’. The height ensured it was visible from every corner of the site, providing visitors with a unique viewing platform across the festival, whilst the 700 capacity seating at the base created a much needed meeting point.

Understanding festival behavior, our objective was to produce a highly visible iconic area, a place for people to congregate and somewhere with an immediate draw. The Strongbow Tree build challenge required a deliverable and robust solution that was to schedule, budget and meeting all festival feasibility and logistical parameters.

A 72 hour DJ set, 4 hour laser show, face painting, sampling and photo booth ensured it was a main talking point at both Parklife and the Isle of Wight Festival.

Result:

  • Over 72,000 visitors to the tree
  • Successful and engaging sampling activity resulting in thousands of authentic engagements
  • Named first on EVENT Magazines ‘Top 5 Summer Festival Activations’ list.