Strongbow Case Study

Creation of a top five summer festival activation

The 12-metre high Interactive Apple Tree we created for Strongbow has been recognised as one of the top five summer festival activations. And it’s easy to see why.

Complete with a 7.5-metre wide dance platform, an integral laser beam light show, and topped off with an apple-shaped DJ booth – all of which was surrounded by seating, bars and photo booths – this jaw-dropping feature became a centrepiece at the Parklife and Isle of Wight music festivals.

This cleverly-designed destination feature created an immersive experience that stayed with festival-goers long after they’d packed up their tents

Strongbow Case Study