FOR – global entertainment fans, players and adventurous audiences

WHO – are no longer tied to traditional media and demand direct event engagement and to be physically immersed in their favourite games, stories and worlds

THAT PROVIDES – an authentic, immersive and live experience enabling audiences to explore and discover in purpose built sets and environments as well as physically interact with content based characters, destinations, worlds and storylines

UNLIKE – existing traditional arena conventions and tournaments or other live events that limit direct experience in passive spectator-style formats


Delivering unique content driven immersive experiences in real time physical locations. Appealing to a broad audience, guests are immersed in and become part of authentic content led environments and narratives. Reaching and engaging with audiences, delivering exciting non-traditional event experiences.
Supporting and enhancing existing marketing, promotional, activities and investment in a unique and immersive emotional and physical manner.

Refreshing and reconnecting global entertainment franchises through new marketing opportunities. Connecting audiences and fans in a new content rich experiences.

Driving the conversation, delivering advocacy and winning new fans.